Resources Library by ANA

Cross-linking the quality expectations of the customer to quality control measures on the factory floor

This case-study describes some of the problems that are encountered when trying to integrate customer survey data in a total quality management process.

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Alfons-Pierre Ameel

September 8, 1991

A practical guide to survey research in East Europe and The USSR

This paper presents a synthesis of the BBC World Service's experience over the past two or three years in conducting quantitative research in Eastern Europe. The focus is not on any one of the dozen or so surveys which we have done in the region, but...

Catalogue: Conference 1991: International Marketing Research

Author: David Ostry

Company: British Broadcasting Corporation (BBC)

June 15, 1991

The use of research to develop a new concept in international management development services

The increasing internationalisation of business activities, both in Europe and elsewhere, has led to a growth in demand for management development services with an international focus. Ashridge Management College and the Center for Creative...

Catalogue: Conference 1991: International Marketing Research

Author: Carol Coutts

June 15, 1991

Qualitative research in Brazil (Portuguese)

The text deals with several aspects which involve qualitative research in Brazil, being commented on both from the user's and the supplier's point-of-view of this methodology. It is basically divided into four parts.

Catalogue: Latin America 1991: Exchanging Experiences

Authors: Vera Lígia Pompeu de Toledo, Marilene Guilares da Silva Pottes

May 5, 1991

Qualitative research in Brazil

The text deals with several aspects which involve qualitative research in Brazil, being commented on both from the user's and the supplier's point-of-view of this methodology. It is basically divided into four parts.

Catalogue: Latin America 1991: Exchanging Experiences

Authors: Marilene Guilares da Silva Pottes, Vera Lígia Pompeu de Toledo

May 5, 1991

What's new in Latin America?

It is very difficult for the headquarters of multinational corporations, for offshore firms without local branches, or for market research institutes without local associates, to evaluate the market research undertaken in the Latin American region,...

Catalogue: Latin America 1991: Exchanging Experiences

Author: Mónica La Madrid

May 5, 1991

Retail audit techniques in an underdeveloped economy

This paper will discuss how procedures and techniques employed in the United States and Western Europe were adapted successfully in setting up retail audit services in Venezuela. First, the paper will include an historical assessment of the...

Catalogue: Latin America 1991: Exchanging Experiences

Author: Edomond J. Saade

May 5, 1991

Using advertising research in the 1990's, putting the horse in front of the cart

Due to the expected changes in the fast moving consumer goods market in the 1990's, in terms of the geographical expansion and increasing brand and media competition, it is assumed that advertising decision risks will be higher than ever before....

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Mansour Elganady

September 1, 1990

New forms of work

The creation of a unified internal market in Europe after 1992 will entail an increased demand for international social research by public clients. Cross-nationally comparable studies shall provide information which is necessary to prepare and...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Harald Bielenski, Eberhard Kohler

September 1, 1990